Tuesday 28th April 2026
What if your washroom could actively reduce waste instead of creating it?
An Innovative Approach to Washroom Sustainability
Most washroom systems still follow a linear model where products are made, used, and thrown away. That approach isn’t built for the future.
EcoNatural changes that. It’s a complete washroom system manufactured wiht a circular economy approach. Lucart recover waste beverage cartons, recycle them through a special process and transform the waste into a new resource.
It’s a practical and certified example of the circular economy.
Introducing EcoNatural Flow, A Circular System of Washroom Dispensers and Paper
Watch how used beverage cartons are transformed into a complete circular washroom system.
From Waste to Washroom System
EcoNatural is built around a simple but powerful idea: nothing is wasted.
Used beverage cartons are separated into their core materials and fully reused:
- ▪️ Paper fibres are recovered and transformed into Fiberpack®, used to produce toilet paper and hand towels
- ▪️ Aluminium and polyethylene are recycled into Al.Pe.®, used to manufacture dispensers
- ▪️ Every component is reused, creating a closed-loop system rather than waste
The result is a system where yesterday’s waste becomes today’s resource — at scale.
Fiberpack®
Recycled cellulose fibres turned into high-quality paper products.
Al.Pe.®
Reprocessed materials used to create durable dispensers.
Closed Loop
All materials are reused, not discarded.
Renewable Energy
Production powered using 100% renewable electricity.
Climate Neutral Paper Products
EcoNatural paper products go beyond recycled content — they are Climate Neutral.
This means emissions are:
- ▪️ Measured across the full product lifecycle
- ▪️ Actively reduced through production efficiency
- ▪️ Offset where emissions cannot be eliminated
The result is a verified approach to reducing environmental impact — not just claims on packaging.
EcoNatural Flow Dispensers
The EcoNatural system doesn’t stop at paper. It extends into the dispenser itself.
The only washroom dispenser range made from recycled beverage cartons.
- ▪️ Manufactured using Al.Pe.® recycled material
- ▪️ Modern, patented design
- ▪️ Embossed circular economy detailing
- ▪️ Available across a full coordinated range
108 beverage cartons are recycled to produce a single dispenser.
EcoNatural Flow Dispenser Range
A complete range of dispensers made from recycled beverage cartons, designed to suit every washroom environment.
The Circular Production Process
From collection and separation to manufacturing and distribution, EcoNatural Flow is designed as a continuous loop... not a one-way system.
Real, Measurable Impact
Lucart's EcoNatural Flow System doesn’t just reduce impact... they prove it.
This gives you clear data to support your sustainability reporting and ESG targets.
Start Your Circular Journey
Switch to a system that reduces waste, supports your sustainability goals, and delivers measurable environmental impact.